If you are unfamiliar with the term social media, you need to get with the program. Social media is defined as a type of media that is based on conversations and interactions between people online. In other words, it�s the wave of the future. As a public relations pro and freelance writer, I�ve seen first hand just how powerful social media can be when branding a product, shaping policy and/or raising awareness of an organization or business. Gone are the days of using only advertising to get your name out there to consumers. Today it�s all about using social media sites such as blogs, Twitter and even Facebook. The best thing about utilizing these sites is that, unlike advertising, it�s free and very potent when it comes to reaching a broad audience.

Stay tuned for my next blog post, which will explore the importance of joining the social media revolution.

— Theresa Farrage